This is what phase A to B looks like.
We build the brands that early-stage startups need when the next round depends on looking like they’ve already made it.
understand → decide → design → ship
01
DISCOVER
We dig into your brand gaps, goals, and market position. No assumptions.
02
DEFINE
We shape your story, voice, and visual direction. Strategy before pixels.
03
BUILD
Brand identity, product UI, or website — crafted to scale from day one.
04
LAUNCH
Handoff ready. Assets packaged. Thirty days in your corner post-launch.
RWA / 2024-NOW / Blockchain-Startup
Real Finance
Real came to us with a brand that was screaming the wrong things. Corporate. Safe. Boring. Their product was genuinely one of a kind in the RWA space, the team had the background, the technology, and the vision.
The brand just didn’t show any of it.
The investors were already telling them: your product is top notch, but your brand says you don’t believe in it.
We built a new visual world from scratch. A new logo. A custom R mark and a cut-out typeface, both designed to stand alone as strong independent marks, and work even harder together.
From there the entire visual language followed, icons, shapes, gradients, graphics, motion, everything built around one brief: serious, credible, and impossible to ignore.
The team gave us full trust in our process and vision. That trust had a return. Within months of the rebrand, Real closed their first $4–5M round. After we completed the website and cleared their pitch decks with the new aesthetics, they secured a $23M commitment from Nimbus Bank.
You can check the website here: www.real.finance
Full case study coming soon →
Services:
Art Direction & Strategy
Branding & Visual Identity
UI/UX Design and WebFlow Development
Tools: Adobe Cloud, Figma, WebFlow
RWA / Blockchain / DApp Design / 2025-2026
DeAudit × Verivian
When you build a logo and brand for a validator and audit business in the RWA space, what nobody expected is a watchdog.
A few rounds of discovery in, the direction became clear, this wasn’t just an audit tool, it was a guardian. A system that watches, verifies, and protects. So we sketched a watchdog. One quick drawing on paper. The stakeholders loved it immediately. That instinct became the foundation of everything that followed.
What started as a logo brief turned into something much larger. We built the full visual identity from scratch, the polygonal watchdog mark, the Goldman + Inter type pairing, a neon-electric color system that sits somewhere between institutional precision and Web3 edge. But the real scope of this project lived underneath the brand.
We designed a complete UI component library: tabs, tags, columns, auth flows, wallet connect, charts, icon sets, full typography tokens, and color palette tokens. A system so thorough that the developer no longer needs a designer on call to ship new features.
Services:
Discovery & Strategy
Logo Design & Visual Identity
Dapp Design & UI/UX
Tools: ChatGPT for brainstorm, Figma Jam, Figma, Illustrator, Figma Make
Security / OS Design / Visual Identity / 2026
Null ID
Some briefs arrive as a document. This one arrived as a puzzle. Null.ID is building something that doesn’t exist yet, a fully sovereign security network where hardware, operating system, cryptography, and economic infrastructure are aligned from the ground up. Not privacy bolted onto an existing system.
Privacy and security enforced by design, at every layer.
The inspiration behind the brand drew from the world of steganography, cryptography, and obscure digital mythology, the kind of references that mean nothing to most people and everything to exactly the right ones. Security-minded individuals. Crypto architects. People who don’t just want a secure device, they want to contribute to making the network stronger. That’s why we chose ASCII art for the mark.
We are building the complete visual identity, the marketing website, and the OS design itself, icons, system UI, interaction patterns, and the design language that lives inside the device.
This is one of the most technically and creatively demanding projects we have ever taken on. And we are still building it.
Services:
Art Direction & Strategy
Branding & Identity
OS System Design & Website Design
Tools: Figma, Figma Make, Claude Ai, Adobe PS, Illustrator & WebFlow Make
EdTech / Web3 / Passion Project / 2025
rational\
Most people working in crypto learn by drowning. Forums, GitHub threads, Reddit rabbit holes. No shortage of information, no place that organizes it into something a human can actually follow.
Rational was born between client projects, during a deep research sprint into RWA, nodes, and tokenomics. The gap was obvious. Nobody had built the Duolingo of crypto. Serious enough for professionals. Accessible enough for everyone else.
The identity started with one question: what does structured thinking look like visually?
The answer was an orbital mark — interlocking paths, continuous movement, everything connected. Paired with Articulat CF and an electric muted-green palette that sits somewhere between nature and technology.
From the logo we went straight into a full dApp dashboard prototype, learning streaks, course progress, community rankings, the best mechanics of consumer learning apps applied to blockchain education without dumbing anything down.
From chaos to clarity. Rational is still waiting for its next chapter.
Services:
Art Direction & Strategy
Branding & Visual Identity
UI/UX Design and WebFlow Development
Tools: Adobe Cloud, Figma, Lovable
Hardware / Privacy OS / Anti-Surveillance / 2026
S3CUR OS
Some projects you design. Some projects you believe in.
S3CUR OS is the latter. A hardware device and privacy-first OS built for one purpose, to give it back to you. Your data. Your signal. Your identity. No surveillance. No compromise. No apologies.
The brief demanded everything we had.
Dither effects.
Deep noise.
Military-grade imagery.
A grid-based mark built around a globe and a north star, because this thing is real, it has coordinates, and it knows exactly where it’s going.
This is the most complete design system we’ve built. And it’s almost out.
We don’t want to say too much yet. What we will say, nothing in this space comes close. Not even by half.
Your own rebel. Ships soon.
Services:
Art Direction & Strategy
Logo, Visual Identity, Brand
UI/UX Design and WebFlow Development
Tools: Adobe Cloud, Claude Ai, Figma, Figma Make, WebFlow
Partners & testimonials
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