We Are 2x22 studio.
A husband & wife studio at the intersection of architecture, brand identity, and digital product design.
Based in a small province town in south Bulgaria. 2 disciplines, 2 people, 1 coherent vision for every project we take on.
Two directions,
one studio.
Architecture & living
She builds with what's already there.
Adaptive reuse, sustainable cities, existing buildings — architecture that saves before it builds.
BrandING & WEB DESIGN
He builds digital rebells and brands that have a soul.
Visual identity, UI/UX, and product design lead for blockchain startups and teams
FAQs
Two disciplines. A lot of questions.
Here are the honest answers.
WHO ARE WE?
We are 2×22 Studio — one studio, two disciplines, run by two people who also happen to be married. Daniela is an architect. Nikolay is a designer. One domain, one name, one set of values. We just refused to pick a lane. Architecture and brand identity live under the same roof here because for us they always belonged together , both are about making things that last, look right, and mean something. You’re not talking to two separate businesses. You’re talking to one studio that thinks in two directions at once.
WHAT WE DO?
Daniela works with existing buildings — adaptive reuse, sustainable cities, commercial and hospitality spaces that deserve a second life. Nikolay builds brand identities, product UIs, and design systems for blockchain startups moving fast through early stages. If you need architecture that respects what’s already there, or a brand that can grow with your business — this is the right place.