Meet Nikolay Byutyunev
I’m the co-founder of 2×22 Studio, but before that I’m a husband, a dad, and someone who’s always been restless about growth.
From fitness to mountain trails and Brazilian Jiu-Jitsu, I’ve learned that discipline and grit shape everything worth building. Design is no different. For me, it’s not just work, it’s a way of thinking, a way of solving problems, a way of leaving things better than I found them.
I’ve spent over a decade in branding, UI/UX, and creative direction, leading projects for B2B startups, SaaS, and family businesses across USA & Europe. But what keeps me sharp isn’t just the work, it’s the rhythm of training, cooking with my family, exploring the outdoors, and finding meaning in the small rituals that make life full.
Our studio is our family.
We choose carefully who we let into it, clients, collaborators, and partners alike. If you work with us, you’re not a transaction. You’re part of the journey.
Our standards are high because they start with us. We chase excellence in the gym, on the trails, at the dinner table, and in our work. Discipline, curiosity, and ambition keep us sharp. And that same energy flows into every brand, website, and identity we build.
That heartbeat is what I bring into every project we take on at 2×22.
Our mission does not change for the next 100 years.
Design isn’t something we do on weekdays. It’s woven into everything, the way we solve problems, the way we raise our son, the way we see the world. That balance between life and work is the reason behind our name: 2×22. Two worlds, both lived with intention.
We love complexity because we know how to make it simple. And beyond the strategy, the research, and the grit, there’s our taste. A sensibility that turns canvas into art, symbols into meaning, and brands into movements.
