Two minds,
one studio.
Nikolay Byutyunev
Nikolay Byutyunev, the co-founder of 2×22 Studio.
Nikolay is the design lead that ambitious startups call when they need to look serious, and keep when they need to move fast.
10+ years in graphic design. 6+ years deep in Web3 UI/UX. He builds brand identities, product UIs, and design systems that scale, working system-first, not because it’s trendy, but because it’s the only way to match the speed of early-stage companies. He knows when to go degen. He knows when to go institutional. He knows exactly when each one wins.
Daniela Byutyuneva
Daniela is an architect who believes the most radical thing you can do today is work with what already exists. M.Sc. Architecture, University of Stuttgart. 10+ years of practice.
Member of the Chamber of Architects of Bulgaria. Her focus is adaptive reuse, sustainable cities, and the kind of commercial and hospitality spaces that earn their place in a neighbourhood. She doesn’t build on empty lots for the sake of it. She transforms what’s already there into what it was always meant to become.
Mission Statement
We started 2×22 with one clear belief, that a studio should reflect the people who run it. Fully. We are two disciplines, two directions, one shared vision.
Nikolay navigates brands from chaos to clarity. Daniela transforms what already exists into what it was always meant to be. Different worlds, same obsession with doing things right.
This is our promise — for the next 100 years.
